There is a mistaken assumption that effective cleaning products must be toxic and dangerous. Harsh, petroleum-based cleaners often fall short in performance and carry significant environmental and human health risks throughout their lifecycle.
That doesn’t have to be the case thanks to Fuller Industries Inc., said Dr. Jose Ramirez, chief science advisor for the long-time Great Bend-based manufacturer. Recent innovations have resulted in cleaners that are safer for the user and the environment.
“Fuller, a leading innovator in sustainable cleaning solutions, has challenged this notion with the introduction of Micro-E, a family of micro-engineered natural concentrates,” he said. “This is revolutionary, and Fuller is the only company doing anything like this.”
So what is Micro-E?
“Until now, natural cleaning products often suffered from performance loss when concentrated, especially for professional use,” Ramirez said. “This limitation restricted them to ready-to-use formulations, increasing costs and environmental impact. Fuller’s innovative engineering overcomes this hurdle, enabling highly concentrated yet incredibly effective cleaning solutions.”
The discoveries from Fuller have produced products consisting of micro-engineered natural concentrates. These cleaning solutions are derived entirely from natural ingredients that perform effectively, can be concentrated for economy and packaging reduction, and are safe for human contact without protective equipment and the environment.
“It’s all upside,” he said. “You no longer have to choose between cleaning effectiveness, the economy of concentrates, and personal and environmental safety. Micro-E delivers the ultimate combination of cleaning effectiveness, economic efficiency, and environmental and human safety.”
In addition to cleaning performance, Fuller has introduced an agent engineered to increase hydrophilicity, or the tendency to repel certain soils, that reduces re-soilage and makes it progressively easier to clean a surface.
They all meet Green Seal, Safer, Choice and EU Eco Label Cleaning Performance requirements.
A breakthrough in sustainable cleaning
• Unmatched Performance: Derived entirely from natural ingredients, these concentrates deliver powerful cleaning performance, rivaling or surpassing traditional chemicals.
• Concentrated Power: Micro-E offers exceptional economy and reduces packaging waste by allowing for significant dilution (two to half an ounce per gallon).
• Safety First: These solutions are safe for humans and the environment, meeting stringent green certifications like Green Seal, Safer Choice, and EU Ecolabel.
• Enhanced Hydrophilicity: A unique ingredient reduces re-soiling, making surfaces easier to clean over time.
The initial Micro-E products include:
• Restroom Cleaner
• General Purpose Cleaner
• Heavy Duty Degreaser
• Glass and Mirror Cleaner
